AI video sales agent for car dealerships: meet Max
On June 23–24, 2026, at Moove On, the trade show for the future and performance of automotive distribution and mobility at Paris La Défense, Lineshift is revealing Max: a video AI sales agent for the websites of dealerships, dealer groups, and automotive professionals. The visitor sees a face on screen and talks to it, the way they would talk to an advisor over video.
Car-purchase journeys have moved online, but the digital experience has stayed mostly flat: forms, text chats, static listings. Max takes a different approach: the visitor speaks out loud, the agent answers orally, reformulates the need, adapts its speech, and shows empathy. It sits much closer to a first contact with a sales advisor than to a chat widget, and it runs on the dealership's own website.
What does Max actually do on the page?
Max shows up as an interactive video agent on the site. Visitors ask about a vehicle by voice, compare models, request information, get sent straight to the offer, or get qualified before the sales team takes over. Nothing to type, no menu tree, no form standing between the question and the answer.
What does Max know about your dealership?
Max was designed for automotive retail, so it works from the distributor's business data: ranges, models, engines, trims, equipment, options, commercial offers, availability, and practical information for each point of sale.
That grounding makes the first questions answerable (choosing a model, comparing versions, preparing a test drive) and lets the site capture commercial intent, qualify incoming requests, and hand field teams a cleaner lead. What happens to that lead afterwards is where AI lead follow-up in automotive sales takes over.
Why does a dealership website need a video agent?
A large share of visitors leave dealership sites without contact details, a test drive, or a callback. Blunt opinion from our side: most of these sites are brochures, and a brochure cannot handle the objection a visitor has at 9 PM. Max opens an immediate, natural exchange, then directs the visitor to the most relevant action: test-drive request, appointment booking, callback, or handover of a qualified lead.
For automotive distributors, the expected benefits are concrete: a better online sales experience, more engaged visitors, better-qualified leads, highlighted models and offers, a continuous digital sales presence, and teams relieved of simple, repetitive requests. The broader evidence on virtual showrooms and sales avatars suggests these formats move conversion measurably.
“Automotive digital must become conversational again”
“Today, a customer can spend a lot of time on an automotive website without ever experiencing a real commercial interaction. Yet buying a vehicle remains an important, emotional and often complex decision. With Max, we want to make the digital journey more human, more natural and more efficient for distributors,” says Julien Méchin, CEO of Lineshift.
“Our conviction is simple: the future of online automotive commerce will not be limited to forms or text chats. It will go through agents capable of conversing by voice, understanding the customer's need and providing an immediate, contextualised and empathetic response.”
Where can you see Max first?
Lineshift will demonstrate Max throughout Moove On, June 23–24, 2026, at the CNIT Forest Paris La Défense. Dealers, dealer groups, brand agents, repairers, and mobility players can test it directly at the stand. If Paris is not on your calendar, Contact Lineshift AI and we will run the demo against your own inventory instead.
